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You need to let the reader in and give them an opportunity to relate to your business. There may be an interesting story, a memorable experience, or some behind the scenes history to help people connect. You can talk about your culture, offer unique perspectives into your operation, or mention how your business was founded. More than products and services, your capability statement highlights the human aspects of your business. With a quick glance, your readers will immediately feel at home, recognise themselves as your target market, and develop interest before digging deeper. Rather than wasting space or diverting attention with unnecessary words, well-designed industry icons transmit useful information with efficiency.
CAPABILITY STATEMENT CALIBRE SYSTEMS PROFESSIONAL
Professional people are very busy and have a short attention span. Graphic icons are a critical component in every capability statement. With the following 10 elements, we create a capability statement that really converts. You can do all this in 4 pages for a simple 5-minute read.ĭiscover the 10 Key Elements of a Standout Capability Statement Through language, images, and ideas, you're giving people an insight into your business and letting them know what makes you tick. A great capability statement creates a powerful impression and leaves a lasting memory. The right information will show credibility, dispel concern, and give you an advantage over your competition. It's not just writing a resume and adding some pictures - you need to set the right tone, highlight your strengths, and build a solid foundation with clarity and confidence. Not all capability statements are created equal, however, with some examples converting much better than others.Ĭreating a converting capability statement is deceptively complex. It presents you as an authority, builds trust in your market, and helps to bring more people through your door. Present Your Capability Statement with Strength and Focus on 10 Clear Ingredients.Ī capability statement plays a central role in every business.